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History - General

Lesson Plan: Coca-Cola is First Sold to the Public at Jacob's Pharmacy in Atlanta, Georgia

Lesson Details

Subject: History

Grade Level: High School

Duration: 1 hour

Learning Outcomes

  • Know the history of Coca-Cola and its first sale to the public
  • Understand the impact of Coca-Cola on American culture
  • Can analyze the marketing strategies used by Coca-Cola to become a successful brand

Methodology

The lesson will begin with a brief introduction to the history of Coca-Cola and its founder, John Pemberton. Students will then watch a short video about the first sale of Coca-Cola at Jacob's Pharmacy in Atlanta, Georgia. After the video, students will work in pairs to analyze the marketing strategies used by Coca-Cola to become a successful brand. They will then present their findings to the class.

Resources/Materials

Activities

  1. Introduction to Coca-Cola and John Pemberton (10 minutes)
  2. Video: The First Sale of Coca-Cola at Jacob's Pharmacy (15 minutes)
  3. Pair Work: Analyzing Marketing Strategies (20 minutes)
  4. Class Discussion: Presenting Findings (15 minutes)

Assessment

Students will be assessed on their ability to analyze the marketing strategies used by Coca-Cola to become a successful brand. They will also be assessed on their presentation skills during the class discussion.

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13 months ago
This lesson plan complies with the Common Core State Standards for History.

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