Lesson Plan: Coca-Cola is First Sold to the Public at Jacob's Pharmacy in Atlanta, Georgia

Lesson Details

Subject: History

Grade Level: High School

Duration: 1 hour

Learning Outcomes

• Know the history of Coca-Cola and its first sale to the public
• Understand the impact of Coca-Cola on American culture
• Can analyze the marketing strategies used by Coca-Cola to become a successful brand

Methodology

The lesson will begin with a brief introduction to the history of Coca-Cola and its founder, John Pemberton. Students will then watch a short video about the first sale of Coca-Cola at Jacob's Pharmacy in Atlanta, Georgia. After the video, students will work in pairs to analyze the marketing strategies used by Coca-Cola to become a successful brand. They will then present their findings to the class.

Resources/Materials

• Video: The History of Coca-Cola
• Handout: Marketing Strategies Analysis Worksheet
• Projector and screen

Activities

1. Introduction to Coca-Cola and John Pemberton (10 minutes)
2. Video: The First Sale of Coca-Cola at Jacob's Pharmacy (15 minutes)
3. Pair Work: Analyzing Marketing Strategies (20 minutes)
4. Class Discussion: Presenting Findings (15 minutes)

Assessment

Students will be assessed on their ability to analyze the marketing strategies used by Coca-Cola to become a successful brand. They will also be assessed on their presentation skills during the class discussion.